my work

I’ve worked in-house and freelance as a copywriter, strategist, and content specialist. My secret sauce is my intuition: I have a knack for finding the right words so that everything else clicks into place.

Lyft

Writing words for the ridesharing app that isn’t afraid to have fun.

I write words that delight and inform our riders & drivers—whether it’s in the app, out of home, or somewhere in between.
All my work is done with a strategic, insight-driven lens that’s laser-focused on customer obsession.
My favorite phase of the creative process: coming up with the big ideas and refining them into reality.

Thinx

Led brand and marketing copy, managed editorial content, and wrote a lot about period underwear.

As copy lead, I translated our brand voice into assets across channels. And got to name a few products, too.
I led the copy direction for integrated marketing campaigns, from web to social to paid media & beyond.
I managed The Periodical, a platform by & for people with periods. I wrote blogs, oversaw SEO strategy, and worked with some really cool brands.

KREWE

Curator of words, vibes, and all things brand storytelling for the New Orleans-based luxury eyewear company.

I managed social media & comms— which is to say, I became a jack AND master of all trades. From aesthetics to community building.
I led the brand’s narrative for partnerships with Reformation, Billy Reid, Lola James Harper, Oxalis Apothecary, & more.
As the brand’s de facto copywriter, I wrote all the words for campaigns, IRL activations, owned & paid assets, and more.

select freelance clients

Dossier
Marmalade
Smoke Perfume
Oxalis Apothecary
Scribblepie
Dominique Ranieri Jewelry