Thinx Inc.
In-house brand copywriter for Thinx period underwear and their portfolio of brands, owning copy at all touchpoints — including ad, email, web, social, blogs, and 360 campaigns.
KREWE
In-house copywriter & social media coordinator for New Orleans-based luxury eyewear brand KREWE, focusing on community engagement, social content planning, and leading brand voice on all copy.
CARRÉ Beauty
Freelance work for CARRÉ Beauty, where I led the verbal brand identity for an emerging online beauty space making curated, luxury beauty more accessible.
Oxalis Apothecary
Freelance work for plant-to-body skincare brand Oxalis Apothecary, including product description and packaging copy for the Nightly Renewal Serum and the Daily Glow Facial Serum.
Smoke Perfume
Freelance work for the New Orleans-based Smoke Perfume, an all-natural, unisex perfumery, including updated landing page copy as well as product & scent description copy.
Dominique Ranieri Jewelry
Freelance work for artisan and metalsmith Dominique Ranieri focusing on print collateral, from high-end editorial wordplay mailers to a user-friendly care guide.
The Gavel
Served as the 2018 Editor-in-Chief of The Gavel, the independent, progressive student publication of Boston College, where I managed a team of 50+ writers and editors, helped to bring back our print edition, established a creative mentorship program, and even secured an on-campus newsroom.