campaign work

Thinx Teens — The New Language of Periods

messaging, script, and copy lead: Meg Loughman
lead designer / art director: Puteri Cardinale
creative director, copy: Tiffany Washington
creative director, visuals: Cheena Jain
graphic designers: Kelly Conklin, Rin Johnstone
brand director: Sara Plotkin
creative producer: Khira Goins-Paxton
production company: SEE ME Creative

07.17.23_Teens_ThinxTeens_BAU_Blog_Static_TextOnly_NA_LetsTalk_GetTheGuide_320x480.gif

07.17.23_Teens_ThinxTeens_BAU_HP_Static_Flatlay_NA_ProductShot_HourlyTamponChanges_320x480.jpg

moist panties

We teamed up with OBERLAND to create a digital + OOH campaign around two of the world’s most-hated words, which is exactly what Thinx period underwear are designed to eliminate: moist panties.